Henri Deering's Blog

You have chosen a business to join. Fantastic! Now you need to find the right mentor. There are so many to choose from. How do you get it right?

There are many traps people fall into when choosing their mentor. There are three specific areas requiring especial attention.

1) The first, and probably the most important mistake people make is not contacting their potential mentor. Many people join a business without even sending an e-mail or picking up the phone and speaking to the person they will be working with.

Don’t make that mistake. This is your business and you want to be sure that your mentor will be accessible when you need him. If you call him and he doesn’t answer his phone or return your call in a prompt fashion – usually within 24-48 hours – how will you be able to rely on him for help when you need it?

The same advice applies to e-mail communication. If you don’t get a personal e-mail response within 24 to 48 hours when you send an e-mail asking for more information, then that is usually a sign of an uncaring mentor.

Remember that he is supposed to be there for you. This will be your business and you need to make sure that your mentor will help you when you need it most. Having a connection or bond with that person will help in your quest for success. It is much easier to work with someone you get along with and like!

2) The second mistake to avoid when choosing your mentor is not asking enough questions. Ask as many questions as you can about the business Find out what specific help he can offer you.

Enquire about resources he has access to, such as other team members in his group, or leaders in the business, who can help you too. The more help available, the better.

Find out about your mentor’s business background. What has he done in the past? Will his previous experience be useful to you in your new business? The answers to these questions can be very revealing.

3) The last mistake to avoid when choosing a mentor is rushing your decision. You don’t want to jump in with both feet the first time you see a business opportunity. Make absolutely sure that this is what you want to do.

Building your business will take considerable time and effort There are no magic bullets or secrets that will make you rich. Don’t feel bad about grilling your would be mentor. Remember, this is not personal. It’s business. You have to look out for yourself. That’s YOU!

Choosing a mentor who suits you is the crucial first step to success. Get that right and you will reap considerable dividends. You will be in deep trouble if you get it wrong.

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The Truth About The Online Marketing Business Many Internet Marketers Would Prefer You Never Found Out About

To be successful in the intensely competitive world of Internet marketing you must be aware of some basic truths. Incorporating these into your business strategy will reap substantial rewards.

1: People buy from those they like and trust. When someone is looking to join an Internet business, they usually dig around trying to find out as much information as possible on the business they are considering joining, and the person who introduced them to it. They want to unearth anything bad about the business and the people involved in it.

2: People want to get as much information as possible about the business. They need to convince themselves and maybe their loved ones that their purchase was justified. You see, people buy on emotion and then defend their purchase with logic. They are looking for logic! They surf for hours, only to be more confused than when they started. They are struck down with hype overload!

3: People want to know about what benefits they should expect from the business and what support their sponsor will offer them. They want to ensure that they will not be abandoned after they join. Unfortunately, this is not an unusual occurrence. Not infrequently, they join someone who is absolutely clueless about how to run any business, never mind an Internet business! Sadly they succumbed to the hype and unrealistic promises given to them without checking the facts and actually getting in touch with their would be sponsor.

4: People are looking for confirmation that they will get help to start their business, and then have continued help and support when they need it later on. They want to find someone they can build a relationship with – someone who will help them build their business. They want to earn an income doing something that they usually have no clue about. Very scary stuff. They need your help!!

There is much more to Internet marketing then just placing a few tired advertisements on the Internet. If you think otherwise you face a rough ride.

You must think as your client thinks. Put yourself in his shoes. Try to feel as he feels. What does he want to know? How can you convince him that he should join YOUR business. Then, when you have done all that, plan your marketing strategy to answer the questions you would want answered if YOU were looking to join YOUR business!

Focus very clearly on my 4 marketing points and your marketing will be successful.

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The Truth About The Online Marketing Business Many Internet Marketers Would Prefer You Never Found Out About

Craigslist is a central network of online communities, featuring free online classified advertisements.

Manual placement of ads is painfully slow, so Craygo is recommended. The Basic version semi-automates the process – you still need to manually enter the captcha codes. However, the Elite version does this automatically though you have to pay for the service. The captcha reading service is outsourced by Craygo. The codes are actually read by humans 24/7 – hence the charge!

My advice is to try the Basic version first  – currently $57.77 – and upgrade later if you are getting good results and can justify the cost – currently $345 but discounted if you already have the Basic version.

Getting Started

To get started view the tutorials.

Basically click on Ad Manager (Left top corner) ->  Manage Campaigns -> New CL Campaign.

Campaign – Services

Sub Campaign – Sm Biz Ads

Choose cities – Choose wherever you wish to post to. 10 at a time. Do not select all!!

Creating Ads

Create several ads. Avoid using commerical URLs such as SnipURL in your ads as Craigslist is becoming increasingly strict and will probably block it. If all else fails use an email address instead.

Insert a Wiki token to each ad and a Scramble token to the title. Doing this enable multiple ad placements of similar ads as each ad is seen to be different.

Unfortunately Craigslist will not pick up Font colour so making the Wiki text near white to make it virtually invisible will not work!!

Creating Tiltes and Email Addresses

Create a selection of titles and add them using Tools -> Rotate Headlines.

You will need several email addresses. Do not use your premium addresses. You will get spammed!! When added – Tools -> email Manager – Craygo will allocate these randomly.

Posting

Select the campaign you wish to post – right top corner – and click Post Campaign.

Special issues:

IP address blocking

You probably will get your IP address blocked if you are posting more than 20 ad per day. To get around that you should use a Dial up connection when using Craygo. A new IP address is allocated each time you dial up. Disable your broadband when doing this. Craygo Elite can be set up to redial after a specified number of posts. Sadly, using a program which generates proxy IP addresses, such as Anonymizer, will not work as Craigslist is good a spotting them.

Ghosting

For the past few months Craigslist has been blocking/filtering ads. They appear to post but do not show within the listings for the city/category that you posted in.

Your ads can be ghosted/blocked/filtered no matter how you post – using Craygo, manually or other.

For more on this problem visit here.

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The Truth About The Online Marketing Business Many Internet Marketers Would Prefer You Never Found Out About

I recently visited the World War II Cambridge American Cemetery and Memorial at Madingley and took several photographs. I have made them into a video using Animoto. The Memorial is a very touching and humbling place and is well worth a visit. Here is some of the historical background copied with permission from Roll-of-Honour.com.

See my video made using Animoto and photographs taken at the Cemetery

Historical Background.

The Cemetery and Memorial is located three miles west of Cambridge on the A1303 and sixty miles north of London. The site, thirty and a half acres in extent, was donated by the University of Cambridge. It lies on a north slope with wide prospect. Established on 7th December 1943, the American Cemetery at Madingley is the only American WWII burial ground in England. The 3,800 white crosses, and the Portland stone wall inscribed with 5,000 names, pay tribute to American servicemen and women who died in the war. The cemetery is now designated a site of special historic interest. The west and south sides of the cemetery are framed by woodland. There are 3,812 American military dead buried there. On the wall running from the entrance to the chapel are inscribed the names of 5,126 Americans who gave their lives in the service of their country, but whose remains were never recovered or identified. Most of these died in the Battle of the Atlantic or in the strategic air bombardment of Northwest Europe during World War II. Above the names is an extract from President Eisenhower’s dedication enshrined in St. Paul’s Cathedral, London. Along the Wall are four statues representing a Soldier, a Sailor, an Airman and a Coast Guard in their typical uniforms and weapons. The paving is of English York sandstone.

In Flanders Fields

From the flag platform near the main entrance the great mall with its reflecting pool stretches eastward. From this mall the headstones in the burial area form a sweeping curve across the green lawn. Along the south side of the mall is the Wall of the Missing. At its far end is the chapel containing two huge military maps, stained glass windows bearing the State Seals and military decorations, and its mosaic ceiling with a memorial to our Air Forces Dead. The base of the 72-foot flagpole in front of the Visitors’ Building carries an inscription taken from John McCrae’s poem – In Flanders Fields, “To You From Failing Hands We Throw The Torch – Be Yours To Hold It High.” The graves are laid out from the flag platform like a ribbed fan.

Construction

The Memorial, like the great Wall, is built of Portland stone. On the north face of the Memorial are five pylons each inscribed with a date recalling the five years from 1941 through 1945 in which the United States participated in the war. The main doors are of teakwood, and bear the bronze models of military equipment and naval vessels. The interior of the Memorial is divided into the large museum chamber, and the smaller devotional chapel. There is a map indicating the principal Atlantic sea routes, the types of naval and commercial craft that guaranteed a supply of men and materiel to the European front, the aircraft which operated in the antisubmarine campaign, and the continuous air assault by the U.S. Army Air Force and the Royal Air Force.

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