Aweber Subscriber Activity Analysis
Aweber, the Autoresponder people, have recently introduced a facility whereby you can break down your subscribers into groups based on their activity. This is very useful as you can now communicate with each group differently. The first two important groups are your Non-Responsive Subscribers and your Message Openers.
Non-Responsive Subscribers
Non-responsive subscribers receive your emails, but don’t convert, don’t click on links or even open the messages.
These subscribers may have once been responsive, but over time lost interest in your emails. Or they may be overwhelmed with too many other messages to make time for your emails.
Message Openers
These are the subscribers who open your emails, but don’t click on links or convert.
So you’re getting them to open your email (or at least preview it), but nothing further. They’re not quite engaged by your email content.
To learn more about this jump over to the Aweber Blog
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admin on October 18th 2008 in Internet Marketing Tips
